About Viking

Viking is an industry leader in mud flap production and distribution thanks to its established relationships with several original equipment manufacturers (OEMs) and aftermarket distribution customers.

Viking’s manufacturing process is ISO-9001 certified. Under the High Bar Brands umbrella, the Viking brand has expanded marketing/sales support with an expansive distribution network throughout North America.

For over 50 years, Viking has provided custom mud flaps to the transportation industry, and those capabilities compliment the brand portfolio within High Bar Brands. Along with rubber mud flap solutions, Viking also sources raw polyethylene to manufacture industry-leading mud flaps with custom logos. The product offering includes rain-guard, anti-spray, and anti-sail technologies with in-house graphics support and customer service.

About High Bar Brands

High Bar Brands, LLC, is the preferred solutions provider to the commercial vehicle industry with our family of iconic brands. Driven by innovation and an entrepreneurial spirit, we strive for total customer satisfaction through our passionate team and superior products.

Our company was born from the partnership between two solution-based brands – Minimizer and Premier Manufacturing.  These iconic suppliers have proven processes and a customer-centric approach that has forged a special connection with drivers, fleet owners, and maintenance managers across North America.  Their feedback is crucial to R&D and has helped our team design and develop numerous patented technologies.

High Bar Brands is renowned for its go-to-market strategies catapulted by a robust distribution network.  We pride ourselves on delivering our message of quality and service throughout our distribution network all the way to the end-user.

Employees are afforded best-in-class operations equipment, creating a powerful production facility and efficient office environment.

High Bar Brands is proud to be a member of the toughest industry.  Driven by customer needs, their success is what drives our business.